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„In this scheme of things, the silent majority, common sense and conservative moral attitudes are one and the same, or mutually interchangeable. So the reference to ‘common sense’ as a final moral appeal also contracts quite complex affiliations with this larger debate. In this convergence, common sense is irrevocably harnessed to a traditionalist perspective on society, morality and the preservation of social order. The appeal to common sense thus forms the basis for the construction of traditionalist coalitions and alliances devoted to stoking up and giving public expression to moral indignation and rage.“ (Hall et al., 2013, p. 163);„In this scheme of things, the silent majority, common sense and conservative moral attitudes are one and the same, or mutually interchangeable. So the reference to ‘common sense’ as a final moral appeal also contracts quite complex affiliations with this larger debate. In this convergence, common sense is irrevocably harnessed to a traditionalist perspective on society, morality and the preservation of social order. The appeal to common sense thus forms the basis for the construction of traditionalist coalitions and alliances devoted to stoking up and giving public expression to moral indignation and rage.“ (Hall et al., 2013, p. 163)